AirAsia Holiday Quickies Campaign

The Holiday Quickies itineraries, accommodations and TVCs/social media filming production were fully planned and arranged within a compressed timeline of days.
The campaign also marked local radio’s first overseas live radio broadcast, with the full programme aired weekly from different international destinations.

The campaign was highly commended at the Drum Digital Advertising APAC Awards 2019 and was shortlisted in Spikes Asia Awards 2019, the Asia-Pacific region’s most prestigious benchmark for creative excellence and marketing effectiveness.