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BLACKPINK In Your Area Campaign 2025
The campaign was designed to transform National Stadium into a dynamic visual playground for fans - combining immersive design, interactive elements & curated fan experience, that extended the BLACKPINK’s Deadline World Tour beyond the stage for more than 160,000 concert fan-goers. The campaign designed with high shareability moments amplified more than 14 million in reach, impressions & engagement.
Scope of work:
• End-to-End Solutions
• Creative Direction Concept & Content Development
• Spatial Design & Guest Journey Planning
• Interactive Experiential Installations Design & Production
• Technical Production & Execution
• Campaign Planning & Media Production
