Lazada Super Party

Global award-winning singer-songwriter Katy Perry and NCT Dream, Korea's number one youth boy band, headlined Shoppertainment-packed Lazada Super Party, a virtual concert that simulcasted across six countries - Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam on 26 March to kick off its ninth anniversary celebrations. Sharing the stage with them for the Singapore stream were top regional celebrities such as Nathan Hartono and Jasmine Sokko who performed while consumers countdown to Lazada's Surprise Birthday Sale event that started at midnight on 27 March. All segments except the live hosts portions hosted by Michelle Chong and Pornsak were pre-recorded. Live viewer engagements included live customised animation games, as well as live call-in game segments.