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The POND'S Glow Like Wendy Live Event was executed with involvement of 7 artistes across 6 countries, South Korea, Singapore, Thailand, Indonesia, Philippines and Vietnam. It was planned and cued remotely in Singapore, produced and broadcasted live in 3 different countries - Indonesia, Philippines and Thailand. Viewers did not only stand a chance to win attractive giveaways by participating in the interactive games, but also unlocking an exclusive live segment of Wendy from Red Velvet (South Korea) sharing her beauty tips, which was hosted by Jean Danker (Singapore). The campaign objectives were to unveil Wendy from Red Velvet as POND’S brand ambassador exclusively with POND’s being Wendy’s first brand ambassador partnership as a solo artiste.

POND'S Glow Like Wendy Live Event

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