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The Holiday Quickies itineraries, accommodations and TVCs/social media filming production were fully planned and arranged within a demanding timeline of days. This included the arrangement of local radio’s first attempt at overseas live radio broadcast of the full programme every week at different overseas destinations (Bali, Kuching, Chiang Rai, Bandung, Ipoh, Yogyakarta, Phuket and Cebu).
The campaign was highly commended at the Drum Digital Advertising APAC Awards 2019 and was shortlisted as finalist in Spikes Asia Awards 2019, Asia Pacific’s top award for excellence in creative communications and marketing effectiveness.
Catch the campaign here: https://youtu.be/hMOOabHDQlc