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In 2016, we organised and introduced the inaugural 50 Cents Fest at Chinatown Food Street in celebration of the annual Singapore Food Festival supported by Singapore Tourism Board. The food street only sold authentic local cuisines in 50 cents denominations as well as bringing back nostalgic recipes from the 1950s.
The 2-day event saw over 44,000 visitors and created a hype and birth of the 50 Cents Fest series, winning at least 5 awards in the annual Marketing Event Awards.
With the success of first year, the festival was brought back in 2017 with a local retro 80s twist. Renowned radio DJs from that time period were invited for a 2-day live 80s radio programme broadcasted throughout the streets as well as local 90s Xin Yao star, Jiu Jian, graced the stage for a Xin Yao tribute show.