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The virtual launch of Lancôme’s first-ever official e-boutique in Singapore was produced live from a professional studio with 6 artistes from TV, Radio & Social with games & engagement for and among artistes & audiences, as well as exclusive live performances by Tay Kewei and Nathan Hartono. Lancôme aimed to showcase their first-ever e-boutique - an immersive online platform, a one-stop luxury retail space that carries the full breadth of Lancôme product, and also to feature their star product - the Advanced Génifique Serum.