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Prior to the launch party, teaser videos were filmed, edited and uploaded on Mediacorp 987 and Mediacorp YES 933 Facebook pages respectively to build anticipation among audience of targeted demographics in bilingual. 8 influential artistes and personalities from TV, Radio & Social with diverse target audiences were invited to experience and showcase the latest products by Samsung - Galaxy Z Fold3 5G and Galaxy Z Flip3 5G first-hand on the same stage. In addition, since we had the honour of Nathan Hartono gracing the launch party, audiences were able to enjoy an exclusive live performance by the singer-songwriter.